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Photos and Dating

Feeld in 2026: Why People Are Leaving Tinder for It, and What Actually Works on a Feeld Profile

Is Feeld worth trying in 2026, even if you are not into anything unusual? For many people, yes, but it works very differently for men and women, and the photo rules are stricter than most people expect. Feeld started in 2014 as an app for couples and singles looking for threesomes, and it is still known for open relationships, queer dating, and kink. But in October 2026, its yearly numbers showed something new: a lot of its growth now comes from people with fairly ordinary tastes who are tired of the big apps. Here is what changed, what users say it is really like, and how to set up a profile that gets real replies.

The October 2026 numbers

Feeld's company filings, reported by Forbes on October 1, 2026 and The Guardian on October 2, 2026, showed:

  • Revenue up about 32% to £64 million (about $85 million) for 2025, with pre-tax profit of £11.4 million.
  • 14 million users, with Gen Z the fastest growing group, up 65% last year.
  • Most money now comes from outside the UK, close to 90%. US revenue grew more than 38%. Mexico and Spain grew fastest, and New York, Toronto, and Paris each saw user growth above 20%.
  • The founders paid out a record £3.8 million dividend, and the company took less than $500,000 in outside investment over its life.

Meanwhile, Match Group, which owns Tinder and Hinge, reported a 5% drop in users earlier in 2026. Forbes headlined the Feeld story as "normies" driving the growth. The Guardian noted reports that the app's edgy image has been "watered down" by people with more conventional or monogamous tastes.

Why people are switching

Many people online say they moved to Feeld because:

  • They want to be upfront about what they want, whether that is something casual, open, or just not the usual script
  • The big apps feel like endless swiping with no dates
  • Feeld has no ads and no time limit on browsing
  • It feels less judgmental about who you are

Feeld's own State of Dating 2026 report (October 20, 2026), made with a Kinsey Institute researcher, surveyed 3,310 US and UK adults who had dated in the past year. Its key findings: 73% said modern dating feels like it is missing something, and 58% said the biggest missing piece is honesty and clear intentions. Gen Z men were the most unhappy group, and 37% of them said dating is too transactional. Keep in mind this is a company report, and part of the sample came from Feeld members.

One line in the report matters for anyone thinking about looks. Gen Z men were twice as likely as Gen Z women (38% versus 19%) to say looks alone are enough to make them interested in someone. That gap shows up on the app.

What people who tried it say

  • The gender gap is huge. In an October 2026 post, a woman in London compared profiles with a man she was seeing. She had more than 4,500 likes. He had 7, even though she thought he was the better looking one.
  • Women get flooded, but not with quality. A woman in her early 30s said she had about 3,000 likes and hated that men far outside her age settings could still see and like her. Another woman said she got "500 word responses and no questions for me," or crude messages with no lead in.
  • Men often get very little. A man who had used only Feeld for two years said he went from two to five matches a day to almost none over six months, while a new Hinge account got him five to ten a day. Another man said he had about 80 matches over a few months and not one turned into a date.
  • Some people love it. A queer, nonbinary first time dater said their first month brought 21 chats, 5 first dates, and 2 second dates, and was far better than what friends saw on Tinder. They still had to block a few people for unsolicited pics.
  • Low effort chat is common. A 30 year old woman said most matches reply with one liners and leave her to carry the conversation.
  • Fake profiles exist there too. A couple in Toronto said two verified, paying "single men" wrote in such similar, odd patterns, with what looked like typed accents, that they felt something was off.

The paywall complaints

Feeld's paid plan, Majestic, lets you see who liked you, filter by people active in the last week, add private photos, and more. Two common complaints in October 2026:

  • Old profiles padding the feed. One paying man said that after his plan lapsed, he saw dozens of "new" profiles, and when he paid again and checked, about 75% had not been active in six months or more. That is one user's check, not a study, but it is a common theme.
  • Likes stopping after paying. Several users said their likes dropped right after they paid. One woman later said hers came back in a burst a few days later, so a glitch is also possible.

The safe move: if you pay, use the "recently active" filter so you are not sending pings to empty accounts, and start with a short plan, not a year.

New features and changes (2026)

  • Couple profile reports. As of mid October 2026, users can report a profile where two people share one single account instead of linking two profiles. Users had asked for this for a long time, and one wrote that she was shocked Feeld finally did it. Others say reported profiles are still up, so enforcement looks slow.
  • History and second chances (March 2026). You can look back at profiles you liked, and paying members get a selection of people they passed on who are still active.
  • Notification controls (March 2026) and Reflections (February 2026), a self-discovery quiz built with the University of Michigan about what you want and your limits.
  • A faster connections list in the October 19, 2026 app update.

What gets photos removed or accounts banned

Feeld is more open in chat, but its profile photo rules are strict because Apple and Google require it. No nudity, lingerie, briefs, or close ups of covered body parts. No photos of other people you are not in. Feeld also says using filters on banned photos to sneak past its detection tools will get your account banned. You can have one to six photos.

Lesser-known tips for a better Feeld profile

  • Show your face if you can. Feeld says faceless profiles get far fewer connections and are often mistrusted. If you need privacy for work, private photos that only your connections see are a paid option, but expect fewer likes.
  • Get the verified badge. It matches one public photo to a live selfie using a third party service, with no ID. Use a clear, front facing, well lit photo with only you in it and no sunglasses. There is a yearly limit on attempts, so do not swap your verified photo often.
  • Skip mirror selfies, group shots, and shirtless photos. These are Feeld's own advice, based on its data. It also suggests more than three photos, at least one full body shot, and letting someone else pick your photos.
  • Say what you want in plain words. One woman said she got more genuine replies after making her profile sound warmer and less like a list of demands. Vague one word "desires" confuse people.
  • Ask questions back. The number one complaint from women is men who talk only about themselves. A short message that responds to her profile and ends with a real question stands out.
  • Think before linking with a partner. Linking with a partner changes who you are shown, and some users say solo profiles disappear from their feed when they do. Know that before you link.

Positives and negatives

Positives: Honest about intentions, no ads, open to every kind of relationship, and growing fast in big cities. For women, queer people, and couples, the match rate can be very high.

Negatives: Many straight men get few likes, and some say paying made it worse. Old profiles may fill the feed, fake and shared couple accounts are a known problem, and women deal with a flood of low effort or crude messages.

Bottom line

Feeld is not just a "kinky app" anymore. It is a fast growing option for people who want to be blunt about what they want and are sick of the big apps. Women and couples often do well right away. For straight men, it is a harder market than Hinge, so it works best as a second app, not your only one. The profile that wins is simple: clear face photos, a verified badge, honest words, and messages that ask questions. To find out which of your photos actually lands before you upload, The Face They See lets people of the opposite gender rank your photos for free.

Sources

  1. https://www.theguardian.com/technology/2026/oct/02/feeld-dating-app-pays-founders-sales-jump
  2. https://www.forbes.com/sites/iainmartin/2026/10/01/kinky-dating-app-feeld-made-85-million-last-year-thanks-to-normies-signing-up/
  3. https://www.globaldatinginsights.com/from-the-web/feeld-revenue-2025-85-million/
  4. https://feeld.co/ask-feeld/how-to/state-of-dating-2026-holding-out-for-a-slow-burn
  5. https://support.feeld.co/hc/en-gb/articles/25354290500124-What-s-new-on-Feeld
  6. https://apps.apple.com/us/app/feeld-open-curious-dating/id887914690
  7. https://support.feeld.co/hc/en-gb/articles/9406756498204-Image-guidelines-for-your-profile
  8. https://support.feeld.co/hc/en-gb/articles/16291863558044-Five-minutes-to-a-better-Feeld-profile
  9. https://support.feeld.co/hc/en-gb/articles/17015023391260-Verify-a-profile-photo-so-members-know-you-re-real
  10. https://www.reddit.com/r/feeld/comments/1xac83f/mens_vs_womens_experience_on_feeld/
  11. https://www.reddit.com/r/feeld/comments/1x9fbc9/feeld_is_definitely_doing_something_shady_with/
  12. https://www.reddit.com/r/feeld/comments/1xdrylu/how_they_scam_you_wo_majestic/
  13. https://www.reddit.com/r/feeld/comments/1x6i6gt/finally_the_app_includes_reporting_blocking/
  14. https://www.reddit.com/r/feeld/comments/1x3gxu9/does_anyone_else_hate_the_fact_ages_outside_of/
  15. https://www.reddit.com/r/feeld/comments/1ww8cqk/what_am_i_doing_wrong/
  16. https://www.reddit.com/r/feeld/comments/1x67vxc/first_month_using_feeld/
  17. https://www.reddit.com/r/feeld/comments/1wy56k1/anyone_else_burnt_out_by_the_one_liner_replies_on/
  18. https://www.reddit.com/r/feeld/comments/1xa2lup/are_they_really_real/
  19. https://www.reddit.com/r/feeld/comments/1xat6dd/partnering_up_on_feeld_with_someone_has_changed/
  20. https://www.reddit.com/r/feeld/comments/1xd475u/how_do_women_filter_the_guys_on_here/
  21. https://www.reddit.com/r/feeld/comments/1x3f8up/likes_stopped_completely/
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