Style and Grooming
Demi Lovato and Selena Gomez's Blush Shades: What Demi Said About Makeup, and How to Wear Liquid Blush
What blush do Demi Lovato and Selena Gomez wear, and how do you use liquid blush right? On October 28, 2026, Rare Beauty launched a two shade liquid blush set with Lovato. ELLE reported the shades are Virtue, Lovato's favorite, a beige peach, and Hope, Gomez's favorite, a nude mauve. [1] Lovato told ELLE that when she does her own makeup she is "very much 'less is more.'" [1] With liquid blush, less really is more.
Short answer
- The shades: Virtue (beige peach) and Hope (nude mauve), per ELLE. [1]
- Demi's rule: less is more when she does her own makeup. [1]
- Liquid blush rule: one dot per cheek, tap it in fast.
This is a launch interview, so it is partly promotion. The useful part for you is how to use this kind of blush.
What else Demi said
Asked about beauty tricks from her Disney days, Lovato said if she still used them, "I wouldn't have eyebrows," and that back then they were "putting concealer on our lips." She said she learned "what not to do." [1] When a pro does her makeup, she lets them try a smoky eye or something more glam. [1]
Blush is the trend right now
Pinterest's October 6, 2026 beauty report said "Blush is doing the most right now," and listed "peach blush makeup" up 148% and "mauve blush makeup" up 88% in its searches. [2] Those are Pinterest's own numbers without raw counts.
Peach or mauve: which suits you (original)
| Your undertone | Try first | |---|---| | Warm (gold veins, gold jewelry looks best) | Peach | | Cool (blue veins, silver looks best) | Mauve | | Neutral | Either, or mix them | | Deep skin | Pick a richer peach or berry mauve so it shows |
Layering both, mauve on the apples and peach on top toward the temple, gives a natural "two tone" flush.
How to apply liquid blush without streaks (original)
- Apply over base, before powder. Liquid on top of powder can drag and get patchy.
- One dot per cheek. Liquid blush is strong. Start with one tiny dot on the back of your hand.
- Place it right. Smile, put the dot on the top of the apple, then blend up toward the temple.
- Tap, do not rub. Use your fingertips or a damp sponge and tap quickly. You have a few seconds before it sets.
- Too much? Tap a little foundation over it with a sponge.
- Set lightly. A thin dusting of powder, or a powder blush in the same color, makes it last.
Placement by face shape
- Round face: blend higher and toward the temples.
- Long face: keep it on the apples and blend outward, not up.
- Heart face: focus just under the cheekbone, out toward the ears.
If you have acne or texture
Liquid blush can grip dry patches and sit on bumps. Tap gently over breakouts instead of swiping, or switch to a powder blush on bad skin days.
Mistakes to avoid
- Applying the whole pump. It will look like a rash.
- Putting it too close to the nose. It can look like a cold.
- Waiting too long to blend. Liquid blush stains.
Liquid vs cream vs powder blush (original)
| Type | Best for | Watch out | |---|---|---| | Liquid | Dry and normal skin, long wear, a natural flush | Sets fast, can stain | | Cream | Dry or mature skin, a dewy look | Can slide on oily skin | | Powder | Oily skin, touch ups, setting liquid blush | Can look flat on dry skin |
If your skin is oily, use liquid or cream and press a powder blush of the same color on top. That "sandwich" is how a lot of artists make blush last through a long day.
Make blush last all day
- Apply over a thin base. Thick foundation makes blush slide.
- Layer cream or liquid with a matching powder on top.
- Keep your hands off your face. Touching smudges it fast.
- A light mist of setting spray at the end locks it in.
The "less is more" version of the whole face
If you like Lovato's rule, try this: skin tint, concealer only where needed, one dot of liquid blush per cheek, mascara and a tinted balm. That is a full look in about five minutes. Blush does the job that bronzer and highlighter usually do, so you can skip both.
Can you use liquid blush on lips?
Many liquid blushes say they work on lips, but check the label for "cheeks and lips" first. Lips need a product made for them, because some ingredients in cheek color are not approved for the lips.
Quick takeaway
The Lovato and Gomez set pairs a beige peach (Virtue) and nude mauve (Hope), per ELLE.
Lovato's rule for her own makeup: less is more.
Use one dot per cheek, apply before powder, and tap fast.
Warm undertones start with peach, cool undertones with mauve.