Beauty Trends 2027: What Mintel, Kearney and the Spring 2027 Runways Actually Predict

What beauty trends are coming in 2027? The forecasts published in October and November 2026 point the same way: people are shopping for results, not just products, and on the fun side, the Spring 2027 runways brought back big bangs, red nails, graphic liner and painterly lips. [1] [2] [3] Here is what that means for you.

Short answer

The big shift: you will see more brands selling "systems" (product plus supplement plus treatment) built around a goal like better skin or thicker hair.
Makeup: color and line are back. Expect graphic liner, red nails, metallic touches and bold lips.
Hair: bangs, low ponytails and rich, glossy color.
Your move: try one fun trend, and judge everything else by one question: does it actually work?

What Mintel predicts

Mintel's 2027 Global Predictions, released November 6, 2026, say growth will come from helping people reach an outcome, not from launching more products. [1] For beauty, Mintel said spending is moving beyond topical products into supplements, devices and professional treatments, built around goals like healthy aging and hair retention. It reported 23% of US adults took beauty supplements in 2026, up from 17% in 2022. [1]

Mintel is a paid research firm, and this is from its press release, so you are seeing the headline, not the full data.

What Kearney predicts

Kearney's 2027 beauty outlook, released November 4, 2026, surveyed 2,500 beauty consumers in France, the UK, China, Japan and the US in June 2026. [2] Key points:

Beauty, health and wellness are merging into a $937 billion market growing more than 5% a year. [2]
Services (facials, clinics, med spas) take more than half of monthly beauty spending in four of the five markets. [2]
Fragrance is the fastest growing category, at 10%. [2]
Haircare is "the clearest unmet need" in the industry. [2]
Shoppers judge products on one standard: "does it actually work?" [2]

Kearney is a consulting firm selling advice to brands, so treat this as a commercial survey.

What the Spring 2027 runways showed

Paris: "big time bangs," mirror finishes like gloss on lids, ruby and garnet nails, graphic wings in cobalt, green and violet, and painterly lips. [3]
New York: low ponytails, metallic touches and naked, shiny nails. [4]
Hair color for winter 2027: maple brunette, buttery blonde and cranberry velvet, per colorists quoted by Bustle. [5]

Trends worth trying (original)

| Trend | Easy way in | Cost | |---|---|---| | Graphic liner | A colored liner in a short wing | Low | | Red nails | A classic red, even if a bit messy | Low | | Glossy lids | Clear lip balm or eye gloss over shadow | Low | | Bangs | Clip in bangs first | Low to medium | | Rich hair color | A gloss treatment at the salon | Medium |

Trends to think twice about (original)

Supplement stacks. More people take them, but the FDA does not approve supplements before they are sold. Ask what proof a product has before you buy.
Med spa memberships. Monthly plans are easy to sign up for and hard to cancel. Price out one treatment before you commit.
"Systems" bundles. A set built around one goal may include products you do not need. Buy the one piece that solves your problem.

How to use trends without wasting money

Pick one trend per season. Not five.
Test the cheap version first. Clip in bangs, a drugstore liner, a $10 red polish.
Ask "does it work?" For skincare, look for an active ingredient with real research behind it. For makeup, does it suit your face?
Skip anything that hurts. Burning, stinging or itching is not "purging." Stop and rinse.

What is not in yet

Pinterest's 2027 trend forecast had not come out when this guide was written in mid November 2026. Pinterest usually publishes its yearly predictions in December, so check back then.

How to read a trend forecast (original)

Who wrote it? A research firm, a retailer or a brand. Each has something to sell.
What did they measure? A survey of shoppers, search data or runway shows. Runways show what designers like, not what people buy.
Is it a number or a feeling? "23% took supplements" is a number. "Skin longevity is the future" is a feeling.

Quick takeaway

Mintel and Kearney both say 2027 beauty is about results: products, supplements and treatments built around a goal.

Kearney: a $937 billion market, services over half of spending, fragrance growing fastest.

Runways: bangs, red nails, graphic liner, glossy lids, bold lips.

Try one trend cheaply and judge the rest by whether it works.

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