Style and Grooming
Beauty Supplements, IV Drips and Med Spas in 2027: What the Forecasts Say and What Is Worth Your Money
Are beauty supplements, IV drips and med spa plans worth it in 2027? Forecasters say more people will spend on them. Mintel reported 23% of US adults took beauty supplements in 2026, up from 17% in 2022, and Kearney said services now take more than half of monthly beauty spending in four of five big markets. [1] [2] Popular does not mean proven, so here is how to decide.
Short answer
- Supplements: the FDA does not approve them before they are sold. Only buy one if it fixes a real gap, like low iron or vitamin D you have tested for.
- IV drips: a needle in your vein for vitamins most healthy people get from food. Real risks, little proof for beauty.
- Med spas: can be worth it for specific treatments, if the provider is licensed. Avoid memberships you cannot easily cancel.
What the forecasts say
Mintel (November 6, 2026): beauty spending is moving "beyond topical products into supplements, devices and professional treatments," built around goals like healthy aging, hair retention and recovery. [1]
Kearney (November 4, 2026): clinical and aesthetic formats are a monthly habit for more than a third of consumers in its survey. In the US, cosmetic dermatology and IV therapy each scored 47% and med spas 43%. [2] The report also said shoppers are judging products against one standard: "does it actually work?" [2]
Both are commercial forecasts written for brands. They tell you where money is going, not what works.
The truth about supplements
The FDA says that under US law it "does not have the authority to approve dietary supplements before they are marketed." [3] That means:
- No one checks that it works before it hits the shelf.
- Labels can make vague claims like "supports glowing skin."
- What is in the bottle may not match the label. Look for third party testing seals like USP or NSF.
When a supplement makes sense (original):
- You had a blood test showing a low level, like iron, vitamin D or B12.
- You eat in a way that misses something, like a vegan diet and B12.
Real harms to know:
- Biotin in high doses can mess up lab tests, including some heart and thyroid tests. Tell your clinic if you take it.
- Vitamin A in high doses can harm a pregnancy and your liver.
- "Hair, skin and nails" gummies often pack sugar and biotin and little else.
The truth about IV drips (original)
IV "beauty" or "glow" drips put fluids and vitamins straight into your vein.
- The risks: infection, bruising, vein irritation, and in rare cases a blood clot or a bad reaction. People with heart or kidney problems can be harmed by fast fluids.
- The proof: there is little good research showing IV vitamins improve skin in healthy people. Your gut absorbs most vitamins you need from food.
- If you still want one: make sure a licensed nurse or doctor places the IV, that they ask about your health, and that the setting is clean. Avoid home parties and pop ups.
When a med spa is worth it (original)
| Worth considering | Think twice | |---|---| | Laser for a specific spot or scar issue | Monthly "glow" memberships | | A chemical peel from a licensed pro | Treatments sold at parties | | Toxin from a trained injector | Packages pushed on your first visit |
A simple spending rule (original)
- Basics first: sunscreen, a gentle cleanser, moisturizer, a retinoid if your skin handles it.
- Fix one real problem: acne, dark spots, hair loss. Spend on the proven treatment for that one thing.
- Fun money last: a facial, a new perfume, a trend.
If a product or service cannot tell you what result to expect and by when, skip it.
Questions to ask before you pay
- What is the proof? A study in people, or just a before and after photo?
- What does it cost per year?
- What are the side effects, and who do I call if something goes wrong?
- Can I cancel anytime?
Quick takeaway
Mintel: 23% of US adults took beauty supplements in 2026, up from 17% in 2022.
Kearney: services now take more than half of monthly beauty spending in most big markets.
The FDA does not approve supplements before they are sold.
Spend on basics and proven fixes first, and skip what cannot show results.
Related guides
Sources
- https://www.mintel.com/press-centre/mintel-predicts-2027-brand-growth-will-shift-from-selling-products-to-delivering-outcomes/
- https://www.prnewswire.com/news-releases/kearney-releases-2027-beauty-outlook-report-302928612.html
- https://www.fda.gov/food/information-consumers-using-dietary-supplements/questions-and-answers-dietary-supplements